Archive for the 'Copywriting' Category

The state of the market

Monday, October 5th, 2015

Words: Michel Cruz

Images courtesy of Diana Morales Properties and Callum Swan

callum swan, marbella propertyExactly two years ago I wrote a report on the state of the property market with feedback from leading real estate agents. Here I analyse the prevailing market conditions and look to developments in the near future, drawing as always from the expertise of some of the most experienced agents in Marbella.

Two years is a relatively short period of time, but one in which a lot can change. In my June 2013 report we were still talking tentatively about early signs of recovery and hoping that this was a sustained movement out of the doldrums of the preceding years. We have since received confirmation that this is indeed a true recovery, and now the question we ask ourselves – amid a market that is visibly gaining in momentum and confidence – is whether we should already be speaking of growth instead of just ‘recovery’. (more…)

The making of Manifesto Design

Tuesday, October 29th, 2013

Jackie Cruz and Michel CruzTen years old this year, Manifesto Design is the design and marketing company founded by expat couple Michel and Jackie Cruz, who moved to Spain some 15 years ago.

Now longstanding residents of Marbella, they have made a life for themselves, building a good name as reliable and skilled professionals, and creating a company that has weathered the recession well and is showing renewed growth and vigour. (more…)

Editing 50 years in the life of a business

Tuesday, August 28th, 2012

The Ribes familyA couple of years ago I had the privilege of editing a special publication produced by Inmobiliaria Rimontgó in honour of the company’s 50th anniversary. In this day and age it is a real achievement when a business reaches that milestone, and as this is a highly respected family firm originally founded by the current owners’ grandfather, it certainly meant a lot.

Hailing from Jávea, a beautiful coastal town a little south of Valencia on Spain’s east coast, the Ribes family has been a driving force in local business for around a century now, originally leading the way in making this one of the most important orange-exporting regions in Europe and later establishing the real estate firm that has grown into a highly prominent one today. (more…)

Future Perfect

Monday, July 28th, 2008

by Michel Cruz

Future Perfect

Discover the work of Welsh-born design powerhouse Ross Lovegrove in this beautiful new book by Phaidon

Future Perfect

Ross Lovegrove is one of the world’s most prolific designers, with a portfolio ranging from furniture to water bottles, from airplane seats to Thermos flasks. When he speaks of design, he uses terms more suited to a biologist, doctor or bio-engineer. In other words, his vocabulary, like his design work, is pervaded with an organic, natural theme that takes physical form in such structures as his ‘DNA Staircase’ or the iconic biolove bicycle.

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A feast for the eye

Thursday, July 17th, 2008

by Michel Cruz

A feast for the eye

A feast for the eye

Design, as a force that marries the practical requirements of function with the more visually driven aspects of form, has been around since mankind first started shaping its surroundings. Throughout history, however, there have been times when prosperity allowed creativity to flow freely and produce the architectural and artistic masterpieces that still have such a powerful impact upon us today.
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