Dennis Basso: style guru

Ever wondered who dresses the rich and famous in fur? The answer is Dennis Basso, creator of sumptuous high fashion items for celebrities and socialites the world over.

Dennis Basso with client Naomi Campbell

Still quite new in Europe, the name Dennis Basso is especially synonymous with style, quality and opulent indulgence in the US, where he has been a leading high fashion designer for over 25 years. The fact is, few other designers enjoy such cult status with their clients, and in the case of this brand they range from actresses and socialites to royalty and business leaders.

When it comes to fur it simply doesn’t get any better than this. Using the finest and rarest quality Russian Sable and Broadtail, US Mink, Chinchilla, these pieces are handcrafted to meticulous levels of detail and workmanship. The true genius, however, lies in the way Basso manages to create fashion items that reflect the most current fashion trends and sometimes makes you forget the medium he works with. His latest collaboration with Naomi Campbell, who is also the face of his ad campaign, resulted in The Naomi Campbell Coat, a unique combination of the ultimate Russian Barguzine Sable and Python.

Fur is back in fashion

His design skill and ability to manipulate this noble material form the basis of collections that are timeless yet very much en vogue. The result is a client list that reads as the envy of the fashion industry, with the likes of Brooke Shields, Sharon Stone, Ivana Trump, Elizabeth Taylor, Hillary Clinton, Naomi Campbell, Melania Trump and Janet Jackson among the many famous aficionados.

The brand also enjoys great recognition in the movie industry, with its pieces featuring regularly in films like Meryl Streep’s The Devil Wears Prada, on stage, where Catherine Zeta Jones and Renee Zellweger wear his creations in Chicago, as well as in music videos of Jennifer Lopez. It is also rumoured that Nicole Kidman will be wearing the award-winning designer’s creations in her new movie to be released next year.

Having featured on virtually every top fashion magazine’s cover and won strings of awards and accolades in the US, where his creations retail for between $20.000 and $500.000, Dennis Basso has now set his sights on expanding the name in Europe and Asia. The association with fur and the knowledge Russian buyers have of this medium has made them among the most important clients of Basso products. “They know fur and recognise the quality and style that goes into Basso creations,” says Sara Borras, manager of the Basso boutique at Harrods in London. “More than anyone else, it is the Russian fashionistas who appreciate that Basso is taking this genre to new heights.”

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