Boy George
Monday, May 23rd, 2011Each year, over two million people buy an item of clothing or an accessory in one of the more than 2,000 Armani outlets in countries all over the world, generating revenues in excess of $700 million. This is the profile of a company that has enjoyed continued growth since it was established in 1975 and still shows no signs of slowing down. Loyal to a philosophy of design that has produced his trademark style of simple yet refined elegance, Giorgio Armani has not only weathered the vicissitudes of time, he has thrived on them. The secret of this remarkable success is the clean design that gives his creations a timeless quality, which transcends fashions and fads—the surest mark of a master.
As a young man, Giorgio Armani gave up his medical studies when he realised that he had a greater affinity for design. After several detours, he found his true vocation in the hectic and exciting world of the Milan fashion industry, where his first notable design, now almost 35 years ago, was a button for a jacket by Nino Cerruti, his erstwhile employer. Displaying a unique personal touch at a very early stage in his career, Armani plunged wholeheartedly into the unknown, breaking new ground and shirking no challenge in the process. (more…)